Basic of Marketing

Marketing can make a difference! Whether selling sod, irrigation or drainage supplies, horticultural chemicals and fertilizers, or lawncare maintenance services, the difference between profitability and bankruptcy could be the presence or absence of a well-defined marketing plan. Numerous studies have firmly established the relationship between marketing and business profitability.

Marketing has broad applications, regardless of the type of business or the type of problems. In this article we discuss five simple marketing strategies that can improve the bottom line performance of your turf or lawncare business.

Simple 5 Strategies

Marketing helps you to understand your present customers better and to uncover innovative ways for reaching new customers. Remember, the customer base is the hub of your business because without customers there simply would be no business. Consequently, you should do everything possible to

determine who your customers are and what products and services they want and expect. Successful businesses carry this philosophy to its logical conclusion by striving to go beyond customer satisfaction to customer delight. Exceeding customer expectations is the catalyst that creates a lasting bond between your business and the people you serve.

Basic of Marketing

Customer loyalty has many benefits. Author of Marketing Management, reminds us that loyal customers are satisfied customers and that satisfied customers:

1. are your least expensive customers;
2. buy again and again;
3. talk favorably about your business, which means free advertising;
4. pay less attention to competitors; and
5. tend to buy new products or equipment lines you may add later. 

The following discussion briefly outlines five marketing management strategies you can employ to satisfy customers while simultaneously improving business performance.